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Rouj · Legal

Terms of Use

Effective date: October 30, 2026 · Last updated: October 30, 2026

Key points

These points summarize the Terms below; they don't replace them.

1. Agreement

These Terms are an agreement between you and Core App Labs Limited, Room 5003, 5/F, Yau Lee Centre, 45 Hoi Yuen Road, Kwun Tong, Kowloon, Hong Kong ("we", "us"). Apple is not a party to it. By downloading or using Rouj (the "App") you accept these Terms and our Privacy Policy. If you don't agree, don't use the App.

2. Who can use the App

You must be at least 16 years old. If you are under the age of majority where you live, you need a parent's or guardian's permission, including for any purchase.

3. License

We give you a personal, non-exclusive, non-transferable, revocable license to use the App on Apple-branded devices that you own or control, as allowed by the Usage Rules in the Apple Media Services Terms and Conditions (including Family Sharing where enabled). You may not copy, modify, resell or reverse-engineer the App, or extract its looks, presets, filters, models or sample faces, except where the law allows this.

4. How the App works

4.1 Rouj offers skin retouching, face sculpting, virtual makeup, filters and presets, and Magic Eraser. All edits are made on your device. The photo you edit is your "Input"; the edited image is your "Output".

4.2 Results depend on your photo, light and device, and may not always look as expected. We may change, add or remove looks, presets and tools. Some looks may need an internet connection the first time you open them.

4.3 Free use. Without PRO, you can use filters, try looks and adjust them, and confirm up to 3 edits a day across all tools. The limit resets at midnight in your device's time zone; unused edits don't carry over. Saving and sharing need PRO, Lifetime or a one-time purchase. Edits made during onboarding don't count toward the limit.

4.4 Sample faces let you try looks without your own photo. They are licensed for use only inside the App and can't be saved or shared.

5. PRO, trials, offers, Lifetime and one-time purchases

5.1 What PRO includes. All looks and presets, saving and sharing in full quality, and no daily limits on any tool, plus looks and tools we add in the future. What is available without PRO is shown in the App.

5.2 Plans. Current plans and prices appear on the purchase screen before you buy. They may include weekly, monthly and yearly subscriptions, Lifetime access, a free trial and introductory offers. Prices may differ by country and include applicable taxes.

5.3 Auto-renewal. Subscriptions are charged to your Apple ID when you confirm the purchase. They renew automatically for the same period at the then-current price unless you cancel at least 24 hours before the end of the current period. Your Apple ID is charged for renewal within 24 hours before the end of the current period. Apple will ask for your consent before any price increase where required, and we will give any advance notice of price changes the law requires.

5.4 Free trial. If you start a free trial, you won't be charged during the trial. When the trial ends, your subscription starts and is charged automatically at the price shown when you started it, unless you cancel at least 24 hours before the trial ends. The end date is always shown in iOS Settings → [your name] → Subscriptions. If you ask for a reminder, the App will remind you before the last time you can cancel without being charged.

5.5 Introductory and special offers. An offer price (for example, half price for the first year) applies only to the first period stated in the offer. After that, your subscription renews at the regular price shown in the offer. Apple generally allows one free trial or introductory offer per Apple ID for each subscription group. If an offer shows a time limit, it ends when the time runs out.

5.6 Lifetime. Lifetime is a single, non-renewing payment. It unlocks the features and content of PRO, including looks we add later, for as long as we make the App available and it supports your device. It is tied to your Apple ID and can be restored with Restore Purchases. It is not a subscription and is not transferable. If we stop offering the App, we will tell you in advance where possible.

5.7 One-time purchase ("This photo"). A one-time purchase lets you save and share one result exactly as it was when you bought it: the photo, the look and its strength. Saving or sharing that same result again is free. A changed result (another look or strength) needs a new purchase. It is not a subscription and does not renew. A one-time purchase cannot be restored through Restore Purchases; images you saved stay in your Photos.

5.8 How to cancel. iOS Settings → [your name] → Subscriptions → Rouj → Cancel Subscription. You keep PRO until the end of the period you paid for. Deleting the App does not cancel a subscription.

5.9 Refunds and withdrawal. Apple handles all payments and refunds under its policies. You can request a refund at reportaproblem.apple.com. Nothing in these Terms limits any right you have under applicable law, including any statutory right of withdrawal or cancellation available to consumers in the EU, the UK and elsewhere, or any reminder or cooling-off rights that apply to subscription contracts.

5.10 Restore Purchases for subscriptions and Lifetime is available in Settings.

6. Your photos

6.1 You keep all rights in your Inputs. Because they never leave your device, we receive no rights in them and no copy of them.

6.2 You confirm that you have the right to edit each photo, and that anyone identifiable in it has agreed to being edited and to any sharing. For anyone under the age of majority, you need their parent's or guardian's permission.

7. Your edited images

7.1 As between you and us, and as far as the law allows, you own your Outputs.

7.2 Looks and presets are not unique: other users can apply the same looks. Edited images may not be protected by copyright in some countries.

7.3 You may use your Outputs for any lawful purpose, including your own social media and creator content. You may not sell or distribute our looks, presets or filters as your own.

8. Content rules

Don't use the App to:

Also don't attempt to bypass the daily limit, purchase screens or the protections that prevent saving results you haven't paid for, and don't interfere with the App's security or operation. We may suspend your access if you break these rules.

9. Reporting

To report misuse of the App, tap Contact Support in the App or email support@rouj.app. If you believe content made with the App infringes your copyright or other rights, email us with your contact details, a description of your work or right, and a description of the content you are reporting. We will review your report and act on it promptly. Because we have no copies of users' photos, we may be unable to remove content that has been shared elsewhere.

10. Digital edits and wellbeing (important)

11. Edited images in advertising and social media

If you use edited images in advertising, sponsored or paid content, you are responsible for following the rules that apply to you, including laws that require retouched images to be labeled (for example in France and Norway) and rules on endorsements and influencer marketing (for example the US Federal Trade Commission's guides).

12. AI-edited images

Some tools use AI models built into the App. Saved and shared images may carry a machine-readable note that the image was edited with AI. Don't remove it, and don't present a heavily edited image of a real person as an unedited photograph where that could mislead others.

13. Our intellectual property and feedback

We and our licensors own the App, its design and its content, including looks, presets, filters, sample faces and the names of our looks. They are licensed to you only for use within the App and in Outputs you create with it. Look names describe styles; they don't suggest any connection with any person, brand or trademark owner.

If you send us feedback, we may use it without any obligation to you.

14. Your responsibility for your photos

As far as the law allows, you will compensate us for third-party claims caused by photos you edited or images you shared in breach of section 6.2, section 8 or section 11. This does not apply where the law does not allow it, and it does not limit your statutory rights as a consumer.

15. Disclaimer

As far as the law allows, the App is provided "as is" and "as available". We don't promise that it will be error-free or uninterrupted, or that edits will look the way you expect. This doesn't affect your statutory rights as a consumer, including the EU and UK rights to digital content that conforms to the contract and is of satisfactory quality and as described, and the consumer guarantees under the Australian Consumer Law and the New Zealand Consumer Guarantees Act.

16. Limitation of liability

16.1 Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, for fraud, or any other liability that cannot be excluded by law.

16.2 Subject to 16.1 and as far as the law allows, we are not liable for indirect or consequential losses, for lost income or opportunities, or for the cost of products, treatments or procedures you choose based on an edited image. Our total liability to you is limited to the greater of the amount you paid us in the 12 months before the claim, or USD 50.

16.3 EU and UK consumers: we are responsible for loss you suffer that is a foreseeable result of our breaking these Terms or failing to use reasonable care and skill. We are not responsible for loss that was not foreseeable or for business losses.

17. Apple terms

  1. These Terms are between you and us only, not Apple. We, not Apple, are solely responsible for the App and its content.
  2. Apple has no obligation to provide any maintenance or support for the App.
  3. If the App fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any). To the maximum extent permitted by law, Apple has no other warranty obligation with respect to the App.
  4. We, not Apple, are responsible for addressing any claims relating to the App or your use of it, including product liability claims, claims that the App fails to meet legal or regulatory requirements, and claims under consumer protection, privacy or similar laws.
  5. We, not Apple, are responsible for investigating, defending, settling and discharging any third-party claim that the App or your use of it infringes that third party's intellectual property rights.
  6. You confirm that you are not located in a country subject to a US Government embargo or designated as a "terrorist supporting" country, and that you are not on any US Government list of prohibited or restricted parties.
  7. You must comply with applicable third-party terms when using the App.
  8. Apple and its subsidiaries are third-party beneficiaries of these Terms. Once you accept them, Apple has the right to enforce them against you as a third-party beneficiary.
  9. Questions, complaints and claims: Core App Labs Limited, address above, support@rouj.app.

18. Ending these Terms

You can stop using the App at any time. We may suspend or end your license if you seriously breach these Terms, for example section 8. Ending your license does not cancel an App Store subscription (see 5.8). Sections 6, 7, 10, 11, 13–19 continue to apply.

19. Governing law and disputes

19.1 Talk to us first. Email support@rouj.app. Most issues are solved this way. Please give us 60 days to resolve a dispute before starting formal proceedings.

19.2 US residents. These Terms are governed by the Federal Arbitration Act and the laws of the State of Delaware. Any dispute will be resolved by individual binding arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules. Either of us may instead bring an individual claim in small-claims court. YOU AND WE WAIVE ANY RIGHT TO A JURY TRIAL AND TO TAKE PART IN A CLASS OR REPRESENTATIVE ACTION. If 25 or more similar claims are filed by the same or coordinated counsel, they will be administered in batches of up to 25, in the order filed. You may opt out of arbitration within 30 days of first accepting these Terms by emailing support@rouj.app with the subject "Arbitration opt-out".

19.3 Everyone else. Section 19.2 does not apply. These Terms are governed by the laws of Hong Kong, but you keep the protection of the mandatory laws of the country where you live, and you may bring claims in the courts of that country. EU consumers can also use their national consumer dispute bodies.

20. Changes and general terms

We may update these Terms. We will give notice in the App at least 30 days before material changes apply; changes to prices follow section 5. If a provision is unenforceable, the rest still applies. These Terms and the Privacy Policy are the entire agreement between us about the App.

21. Contact

Company: Core App Labs Limited

Address: Room 5003, 5/F, Yau Lee Centre, 45 Hoi Yuen Road, Kwun Tong, Kowloon, Hong Kong

Email: support@rouj.app